At the NAB (National Association of Broadcasters) show, postproduction technology company Blackmagic Design made a surprising move into the camera space, releasing the sub-$3,000 Cinema Camera seen here.
We're most impressed with the Teutonic, Rams-like industrial design. The body is constructed from a block of machined aluminum, capped front and back with rubber for grip. Standard cable jacks are located on the left side, while the right consists of a door that opens to reveal the SSD slot. Blackmagic wisely stayed out of the proprietary lens game and designed the Cinema Camera to take Canon or Zeiss glass.
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via Core77 http://www.core77.com/blog/photography/blackmagic_designs_sexy_cinema_camera_22243.asp?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+core77%2Fblog+%28Core77.com%27s+design+blog%29